Jonathan Bales I have a memory from when I was young, maybe six or seven, driving home from a Pee-Wee football game with my mom, when she turned to me and asked, “Do you want to be in the NFL when you grow up?” I’ll never forget my response. I thought for a minute, then turned to her and said, “No. I want to run an online newsletter that helps people think differently in order to identify and extract every possible edge to maximize their probability of success.”
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