Listen now (15 mins) | About Lucky Maverick About Jonathan Bales “If you ain’t first, you’re last.” I don’t know if wiser words have ever been spoken. We should all try to think a bit more like the great Ricky Bobby. There are different ways one can aim to be first. In a car race—where everyone starts from roughly the same point—speed is what matters. Small differences in speed compound over great lengths; a little bit faster car will go a whole lot farther over hundreds of miles.